Seeking A Balance

The Ruffin Series of the Society for Business Ethics 3:197-207 (2002)
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Abstract

Growth in entrepreneurial activity has been associated with the establishment of new markets, the development of new products, and increases in national and international income disparity. Before embracing all market activity as good and beneficial, we should carefully consider the environmental and social impacts that have followed the adoption of social values, which confer status with increased ownership and consumption. These impacts include severely entrenched poverty, increased consumption of disposable products leading to increased solid waste, increased consumption of nonrenewable resources, and high rates of personal bankruptcy. To counteract these trends, a balance of ecologizing and economizing drives is required within entrepreneurial activity.

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