Beyond evaluative conditioning? Searching for associative transfer of nonevaluative stimulus properties

Cognition and Emotion 19 (2):283-306 (2005)
  Copy   BIBTEX


Evaluative conditioning refers to the changes in liking of an evaluatively neutral stimulus (the conditional stimulus or CS) as a result of merely pairing it with another, already liked or disliked stimulus (the unconditional stimulus or US). We examined whether other, non‐evaluative stimulus properties of a US can also be associatively transferred to a CS. In a series of experiments, we tried to transfer perceptions of the gender of children and the gender of first names. We found evidence for the associative transfer of these properties but only when participants were aware of the contingencies.



    Upload a copy of this work     Papers currently archived: 91,349

External links

Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

Similar books and articles

Experimental transfer of conditioning in dogs.D. T. Graham - 1944 - Journal of Experimental Psychology 34 (6):486.


Added to PP

19 (#778,470)

6 months
8 (#342,364)

Historical graph of downloads
How can I increase my downloads?