Capturing Online Presence: Hyperlinks and Semantic Networks in Activist Group Websites on Corporate Social Responsibility

Journal of Business Ethics 118 (4):807-823 (2013)

Abstract

The rise of Internet-mediated communication poses possibilities and challenges for organisation studies, also in the area of corporate social responsibility and business and society interactions. Although social media are attracting more and more attention in this domain, websites also remain an important channel for CSR debate. In this paper, we present an explorative study of activist groups’ online presence via their websites and propose a combination of methods to study both the structural positioning of websites and the meanings in these websites. We focus on the websites of SOMO, the Centre for Research on Multinational Corporations, and of one of its campaigns, makeITfair, concerned with labour conditions in the IT industry worldwide. This allows us to show how this combination of methods can further our understanding of the way activist networks’ online presence can provide insights into the tactics these networks apply to achieve institutional change on CSR issues. Meanwhile, we identify some notable differences between styles and word use in the two organisations’ websites. We conclude with a set of suggestions for future research.

Download options

PhilArchive



    Upload a copy of this work     Papers currently archived: 72,660

External links

Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

Analytics

Added to PP
2014-01-16

Downloads
15 (#703,766)

6 months
1 (#388,311)

Historical graph of downloads
How can I increase my downloads?

Similar books and articles

The Idea of Corporate Social Responsibility.Jacob Dahi Rendtorff - 2007 - The Proceedings of the Twenty-First World Congress of Philosophy 1:111-117.
Canadian Corporate Social Responsibility Reports: Practitioner Responses to (Selected) Academic Ideas.Richard Hudson - 2007 - Proceedings of the International Association for Business and Society 18:162-167.
Institutional Conditions of Corporate Citizenship.Ronald Jeurissen - 2004 - Journal of Business Ethics 53 (1-2):87-96.
An Over-View of Online Recruitment: The Case of Public And.Nuran Ally Mwasha - 2013 - European Journal of Business and Management 5 (32):11-21.