Human Nature 18 (4):334-354 (2007)

Johan Braeckman
University of Ghent
In this paper we present two compatible hypotheses to explain interest in celebrity gossip. The Learning Hypothesis explains interest in celebrity gossip as a by-product of an evolved mechanism useful for acquiring fitness-relevant survival information. The Parasocial Hypothesis sees celebrity gossip as a diversion of this mechanism, which leads individuals to misperceive celebrities as people who are part of their social network. Using two preliminary studies, we tested our predictions. In a survey with 838 respondents and in-depth interviews with 103 individuals, we investigated how interest in celebrity gossip was related to several dimensions of the participants’ social lives. In support of the Learning Hypothesis, age proved to be a strong predictor of interest in celebrities. In partial support of the Parasocial Hypothesis, media exposure, but not social isolation, was a strong predictor of interest in celebrities. The preliminary results support both theories, indicate that across our life span celebrities move from being teachers to being friends, and open up a list of future research opportunities
Keywords Evolutionary approaches  Celebrity gossip  Social learning  Parasocial relationships
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DOI 10.1007/s12110-007-9023-z
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Life Histories, Blood Revenge, and Warfare in a Tribal Population. S. 87-99 in L. Betzig.N. Chagnon - forthcoming - Human Nature. A Critical Reader. Newyork/Oxford: Oxford University Press (Zuerst in Science 239: 985-92 (1988)).
On the Origins of Narrative.Michelle Scalise Sugiyama - 1996 - Human Nature 7 (4):403-425.

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