Journal of Business Ethics 150 (4):953-969 (2018)
Abstract |
While prior ecolabel research suggests that consumers’ trust of ecolabel sponsors is associated with their purchase of ecolabeled products, we know little about how third-party certification might relate to consumer purchases when trust varies. Drawing on cognitive theory and a stratified random sample of more than 1200 consumers, we assess how third-party certification relates to consumers’ use of ecolabels across different program sponsors. We find that consumers’ trust of government and environmental NGOs to provide credible environmental information encourages consumers’ use of ecolabels sponsored by these entities, and consumers do not differentiate between certified versus uncertified ecolabels in the presence of trust. By contrast, consumers’ distrust of private business to provide credible environmental information discourages their use of business association-sponsored ecolabels. However, these ecolabels may be able to overcome consumer distrust if their sponsors certify the ecolabels using third-party auditors. These findings are important to sponsors who wish develop ecolabels that are more credible to consumers, and thus encourage more widespread ecolabel use.
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DOI | 10.1007/s10551-016-3138-2 |
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References found in this work BETA
Challenges to Legitimacy at the Forest Stewardship Council.Donald H. Schepers - 2010 - Journal of Business Ethics 92 (2):279-290.
The Importance of Consumer Trust for the Emergence of a Market for Green Products: The Case of Organic Food.Krittinee Nuttavuthisit & John Thøgersen - 2017 - Journal of Business Ethics 140 (2):323-337.
Examining an Individual’s Legitimacy Judgment Using the Value–Attitude System: The Role of Environmental and Economic Values and Source Credibility.David Finch, David Deephouse & Paul Varella - 2015 - Journal of Business Ethics 127 (2):265-281.
Governance of Eco-Labels: Expert Opinion and Media Coverage.Pavel Castka & Charles J. Corbett - 2016 - Journal of Business Ethics 135 (2):309-326.
Citations of this work BETA
Unpacking Functional Experience Complementarities in Senior Leaders’ Influences on CSR Strategy: A CEO–Top Management Team Approach.Marko Reimer, Sebastiaan Van Doorn & Mariano L. M. Heyden - 2018 - Journal of Business Ethics 151 (4):977-995.
Deeds Not Words: A Cosmopolitan Perspective on the Influences of Corporate Sustainability and NGO Engagement on the Adoption of Sustainable Products in China.Dirk C. Moosmayer, Yanyan Chen & Susannah M. Davis - 2019 - Journal of Business Ethics 158 (1):135-154.
Environmentally Sustainable Food Consumption: A Review and Research Agenda From a Goal-Directed Perspective.Iris Vermeir, Bert Weijters, Jan De Houwer, Maggie Geuens, Hendrik Slabbinck, Adriaan Spruyt, Anneleen Van Kerckhove, Wendy Van Lippevelde, Hans De Steur & Wim Verbeke - 2020 - Frontiers in Psychology 11.
Deeds Not Words: A Cosmopolitan Perspective on the Influences of Corporate Sustainability and NGO Engagement on the Adoption of Sustainable Products in China.Susannah Davis, Yanyan Chen & Dirk Moosmayer - 2019 - Journal of Business Ethics 158 (1):135-154.
Innovating for Good in Opportunistic Contexts: The Case for Firms’ Environmental Divergence.Dante I. Leyva-de la Hiz, J. Alberto Aragon-Correa & Andrew G. Earle - 2022 - Journal of Business Ethics 176 (4):705-721.
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