Making Sense of Corporate Social Responsibility

Journal of Business Ethics 55 (2):215 - 222 (2004)
  Copy   BIBTEX


This paper provides preliminary insights into the process of sense-making and developing meaning with regard to corporate social responsibility (CSR) within 18 Dutch companies. It is based upon a research project carried out within the framework of the Dutch National Research Programme on CSR. The paper questions how change agents promoting CSR within these companies made sense of the meaning of CSR. How did they use language (and other instruments) to stimulate and underpin the contextual essence of CSR? Why did they do that in this particular way? What were the consequences of this approach for shaping the process of CSR in their company? Did their efforts contribute to a new way of thinking and acting or was it merely putting old wine in new barrels? A preliminary conclusion is that change agents use above all linguistic artefacts (words and notions) and carry out practical projects while constructing meaning. Still, the meaning of meaning itself remains highly intangible, situational and personality related



    Upload a copy of this work     Papers currently archived: 89,703

External links

Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

Similar books and articles

Corporate social responsibility: Making sense through thinking and acting.Jacqueline Cramer, Angela van der Heijden & Jan Jonker - 2006 - Business Ethics, the Environment and Responsibility 15 (4):380–389.
Profits and Principles.Colin P. Higgins - 2005 - Proceedings of the International Association for Business and Society 16:130-135.
Construction of owner–manager identity in corporate social responsibility discourse.Merja Lähdesmäki - 2012 - Business Ethics, the Environment and Responsibility 21 (2):168-182.
Participatory sense-making: An enactive approach to social cognition.Hanne De Jaegher & Ezequiel Di Paolo - 2007 - Phenomenology and the Cognitive Sciences 6 (4):485-507.
Practicing the business of corporate social responsibility: a process perspective.Christa Thomsen & Jakob Lauring - 2008 - International Journal of Business Governance and Ethics 4 (2):117.


Added to PP

72 (#204,992)

6 months
2 (#650,101)

Historical graph of downloads
How can I increase my downloads?