Undoing Common Ground: Argumentation in Self-Help Books

Abstract

Doxa have been central in theories of rhetorical persuasiveness since ancient times. Modern self-help books systematically undermine doxa in order to persuade readers to alter their behavior and their view of themselves. This paper investigates the method by which two best-selling self-help authors undo doxa. It finds that they use one type of doxa, generalized patterns of reasoning to subvert another type of doxa, specific cultural or personal beliefs.

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References found in this work

The New Rhetoric: A Treatise on Argumentation.Chaïm Perelman & Lucie Olbrechts-Tyteca - 1969 - Notre Dame, IN, USA: Notre Dame University Press. Edited by Lucie Olbrechts-Tyteca.
The new rhetoric: a treatise on argumentation.Chaïm Perelman - 1969 - Notre Dame, [Ind.]: University of Notre Dame Press. Edited by Lucie Olbrechts-Tyteca.

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