Abstract
As the market transactions in the economic activity is more the behavior of the organizational level, organizational integrity is compared to the individual integrity of the public on a broader and more general effects. Analysis of the integrity of this organization and the similarities and differences between individual integrity, honesty is the organization that the organization as a social environment moral actors, and consciously abide by the value of commercial operations and a series of ethical rules. Article reveals the role of organizational integrity, and its positioning to become the organization's strategic assets, and further proposed the construction of organizational integrity of the base path. Comparing with individual integrity, Organization integrity plays a more important role in public society with more widely and general influence, because most important economic behaviors and activities in the market economy are between organizations rather than between individuals. The common points and difference of individual and organizational integrity are systematically analyzed in this paper; In the theory of organizational integrity, organizations are viewed as ethical behaviorer who consciously comply with business value and ethical regulation. The function of organization integrity and its positioning as one of the strategic assets in the organization are also discussed. The paper also developed the path to construct organizational integrity: through the construction of leader's individual integrity together with the implementation of organizational ethical compliance program, this suggestions will be valuable to improve the organizational integrity level of Chinese enterprises