Abstract

In this paper, I report on a quasi-case study of U.S. presidential identity based on Donald J. Trump’s presidency, demonstrating that Trump is considered by the American public as an antithesis of presidentiality. I then discuss the insights from this study on several critical issues that face identity studies, an expansive area of investigation which has attracted the attention of students from a diverse range of disciplines. I demonstrate that identity is a set of attributes the formation of which is based on the mission of the group and the expected behaviors of members of that group, that the construction of identity is largely a bottom-up and gradual process, and that identity is both preexisting and emergent.