Abstract

Keyword analysis is used to compare the reporting strategies of three major UK newspapers on the topic of Edward Snowden and state surveillance. Differences are identified in the reporting strategies of The Guardian, Daily Mail and The Sun that provide insight into the ideology of the British press. There is significant variation in the style, content and stances of each newspaper towards state surveillance, as well as clear evidence of ideology within each paper: The Guardian is critical of surveillance and defensive of its decision to publish classified documents; the Daily Mail focuses heavily on personalisation and the personal life of Edward Snowden; and The Sun perpetuates an us/them ideology that is highly supportive of state surveillance. These differences are motivated by each newspaper’s ideology, news values and audience considerations and demonstrate how British newspapers offer radically different perspectives on the same events.