Abstract
Numerous social, economic and academic pressures can have a negative impact on representations of biomedical research. We review several of the forces playing an increasingly pernicious role in how health and science information is interpreted, shared and used, drawing discussions towards the role of narrative. In turn, we explore how aspects of narrative are used in different social contexts and communication environments, and present creative responses that may help counter the negative trends. As traditional methods of communication have in many ways failed the public, changes in approach are required, including the creative use of narratives.
Keywords Health Communication   Science Communication   Social Media   Narrative   Public Health
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Reprint years 2019
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DOI 10.7202/1060911ar
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References found in this work BETA

Knowledge Does Not Protect Against Illusory Truth.Lisa K. Fazio, Nadia M. Brashier, B. Keith Payne & Elizabeth J. Marsh - 2015 - Journal of Experimental Psychology: General 144 (5):993-1002.
Hype and Public Trust in Science.Zubin Master & David B. Resnik - 2013 - Science and Engineering Ethics 19 (2):321-335.

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