Abstract

In November 2006, Merck pharmaceuticals started a massive advertising and lobbying campaign aimed at promoting Gardasil, a vaccine that prevents cervical cancer from two of the thirty strains of the human papillomavirus that can cause cervical cancer. Their advertising campaign, titled "One Less," touted the benefits of the vaccine through a series of commercials in which female actors stated that they wanted to be "one less woman who will battle cervical cancer. One less". A few months later, the governor of Texas issued an executive order directing the Health and Human Services Commission to adopt rules that would require all eleven- and twelve-year-old girls to have been given the vaccine.