The Rhetoric of RHETORIC: The Quest for Effective Communication (review)

Philosophy and Rhetoric 39 (3):261-263 (2006)
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In lieu of an abstract, here is a brief excerpt of the content:Reviewed by:The Rhetoric of RHETORIC: The Quest for Effective CommunicationCarolyn R. MillerThe Rhetoric of RHETORIC: The Quest for Effective Communication. Wayne C. BoothMalden, Mass: Blackwell, 2004. Pp. xvi + 206. $20.95, paperback.By using the traditional word rhetoric I want to suggest a whole philosophy of how men succeed or fail in discovering together, in discourse, new levels of truth (or at least agreement) that neither side suspected before.—Wayne C. Booth, 1974Listening-Rhetoric is what I most long to celebrate and practice—the kind that is sadly rare.... Here both sides join in a trusting dispute, determined to listen to the opponent's arguments, while persuading the opponent to listen in exchange.... Both sides are pursuing not just victory but a new reality, a new agreement about what is real.—Wayne C. Booth, 2004By the evidence of these two quotations, the late Wayne Booth sustained a passionate interest in a constructivist, cooperative rhetoric for at least thirty years. His 1974 Modern Dogma and the Rhetoric of Assent first sounds many of the themes that are rearticulated in his 2004 The Rhetoric of RHETORIC, a volume in the Blackwell Manifestos series. Both books were motivated by evident failures of public discourse, the earlier one by those emanating from the Vietnam War, including student protests at the University of Chicago, and the recent one by multiple rhetorical sins of the Bush administration and the national media, especially those concerning the war in Iraq. Indeed, Booth confesses here that his distress dates at least to 1963, when he lamented that "the debate about the [Kennedy] assassination [may be] a greater national disgrace than the assassination itself" (109).What animates Booth in both books is the conviction not that only we can do better in conducting our discursive relationships as a nation, as institutions, as families, but that we must do so. We must do so because our ability to live and progress together depends on our talking rather than resorting to force and on our talking in a way that engenders trust and enables continued debate, rather than provoking mistrust and disrespect. The two enemies he has always in sight are violence and deception. These are two forms of rhetorical failure, but the two become entangled when "violence and the threat of violence corrupt rhetoric," particularly during times of war (118), and when corrupt rhetoric itself becomes a kind of violence (48). [End Page 261]As a "manifesto" addressed to a non-specialist audience, The Rhetoric of RHETORIC is relatively brief, engagingly written, and passionately argued. It includes chapters on definitions of rhetoric (good and bad), the history of rhetorical studies, the difficulties of judging rhetoric (i.e., the disjunction between instrumental and ethical effectiveness), the dispersal of rhetoric to multiple disciplines and forums, the condition of rhetorical education today, the dangers of bad rhetoric in politics and in the media, and a demonstration of how our many intractable debates might be improved with "listening-rhetoric," using as a case example the "warfare" between science and religion. Throughout, Booth dramatizes his ideal of listening-rhetoric by engaging in frequent proleptic questioning and refutation as well as reflexive commentary.Anyone who heard Booth talk at a conference within the past decade or more has first-hand knowledge of his predilection for neologism, and he indulged himself in this book (though he resisted in 1974; see Modern Dogma, 11n5). His term for bad rhetoric, the rhetoric that exacerbates misunderstanding or seeks victory through deception, is "rhetrickery"; his term for the best rhetoric, a kind of critical consciousness that seeks to find common ground and to remove misunderstanding, is "rhetorology." We are also introduced to LR (listening-rhetoric), WR (win-rhetoric), BR (bargain-rhetoric), Rhet-Ed (rhetorical education), P-Rhet (political rhetoric), and MR (media rhetoric).Rhetorology, or listening-rhetoric, is Booth's solution to our rhetorical woes, a solution that admittedly has both philosophical and practical limitations. Rhetorology opposes rhetrickery and some versions of win-rhetoric. He is at some pains to explain and sequester these damaging capabilities so that the unsavory aspects of rhetoric's reputation do not obscure its positive potential. Readers familiar with recent rhetorical theorizing...

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