Proceedings of the International Association for Business and Society 22:352-363 (2011)
AbstractInformation asymmetries are regarded as the main obstacle for consumers to buy responsibly. CSR labels are considered the best tool to give consumers information about the brand's social and environmental performance. Yet, the information and credibility gap associated to the labels may render labels useless. This study aims to unveil the relationship of Spanish consumers with CSR labels, in order to assess the posited consequences of the information and credibility gap. To do so, 385 consumers were interviewed at the main shopping centers in Madrid. The findings support the hypothesized gaps, which leads to recommend public policies in order to improve the effectiveness of CSR labels as an information tool
Similar books and articles
Consumer Autonomy and Sufficiency of Gmf Labeling.Helena Siipi & Susanne Uusitalo - 2008 - Journal of Agricultural and Environmental Ethics 21 (4):353-369.
Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR.Mark D. Groza, Mya R. Pronschinske & Matthew Walker - 2011 - Journal of Business Ethics 102 (4):639-652.
“Why Don’T Consumers Care About CSR?”: A Qualitative Study Exploring the Role of CSR in Consumption Decisions. [REVIEW]Magdalena Öberseder, Bodo B. Schlegelmilch & Verena Gruber - 2011 - Journal of Business Ethics 104 (4):449-460.
Consumerism and Information Privacy: How Upton Sinclair Can Again Save Us From Ourselves.Benjamin R. Sachs - unknown
CSR Information Disclosure on the Web: A Context-Based Approach Analysing the Influence of Country of Origin and Industry Sector.Lilian Soares Outtes Wanderley, Rafael Lucian, Francisca Farache & José Milton Sousa Filhdeo - 2008 - Journal of Business Ethics 82 (2):369 - 378.
Assessing the Prerequisite of Successful CSR Implementation: Are Consumers Aware of CSR Initiatives? [REVIEW]Alan Pomering & Sara Dolnicar - 2009 - Journal of Business Ethics 85 (S2):285 - 301.
Switching Health Insurance Plans: Results From a Health Survey. [REVIEW]Christiaan J. Lako, Pauline Rosenau & Chris Daw - 2011 - Health Care Analysis 19 (4):312-328.
Privacy Versus Accessibility: The Impact of Situationally Conditioned Belief. [REVIEW]Laura Lally - 1996 - Journal of Business Ethics 15 (11):1221 - 1226.
Serving the Public and Serving the Market: A Conflict of Interest?John McManus - 1992 - Journal of Mass Media Ethics 7 (4):196 – 208.
Added to PP
Historical graph of downloads