Silicon Valley’s Next Generation of Entrepreneurs

The Ruffin Series of the Society for Business Ethics 3:209-218 (2002)
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Abstract

This article focuses on the next generation of entrepreneurs likely to emerge in Silicon Valley. It profiles two tech-savvy college students and describes the Valley’s demographics and subculture to show how previous models of the entrepreneur (the pre-Internet and geek subculture varieties) are blending to form a new sort of entrepreneur for a computer industry in transition.

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