Promoting Sustainability Through Community-Based Enterprise in Ecuador

Proceedings of the International Association for Business and Society 18:301-305 (2007)
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Using a case study approach, this paper documents and analyzes the development of an innovative business owned and operated by an indigenous community in the Ecuadorian Amazon. The enterprise represents a unique response to issues of environmental sustainability and economic development in a region threatened by oil production. Two research questions are examined: 1) what confluence of factors led a traditional and collectivist community to develop a successful business; and 2) what positive outcomes resulted in terms of environmental and economic sustainability



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