A De-Centered Stakeholder Network Path to Creating Mutual Value: Is Wal-Mart Showing the Way?

Proceedings of the International Association for Business and Society 24:200-207 (2013)
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Abstract

This paper draws upon recent insights into the emergence of issue-focused stakeholder networks which engage in a co-creative process for constructing mutual value. It applies these insights to evaluate Wal-Mart CEO Lee Scott’s “21st Century Leadership” effort to impose an ethical supply chain control system in China. The paper concludes that further institutional innovation is needed to realize the potential of 21st century transformational leadership at Wal-Mart and elsewhere

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