Abstract

The paper “Crisis of the consumer society: searching for a new ideology” studies the ideology of the consumer society and its main tendencies such as values substitution, human self-isolation and loneliness and the dehumanization of the world. Based on the analysis of contemporary mass art and advertisements the author traces the growing gap between the real life of people and the dominating consumerist model of society. The author evaluates different radical movements (nationalist, racial, religious) as people’s attempt to discover their identity, to find genuine feelings and experiences in the consumerist society. This results in the increase of xenophobia and intolerance in the intertwined and fragile modern world. The paper also states the possible solution to this problem – ajoint effort of the philosophers of the world to create a new, nonconsumerism ideology that would be able to overcome the existing detachment among people.