Discourse and Communication 9 (6):593-624 (2015)

Abstract
Critical evaluations of the current movement of corporate social responsibility commodification have neglected an important question: How do CSR professionals manage the tensions resulting from the search for both profit and social responsibility? This article addresses this question by analyzing the discourse of CSR consultants with the aim of understanding how they deal with such tensions through identity work. Our findings suggest that people who claim, or who are ascribed, paradoxical professional identities may engage in ‘paradoxical identity mitigation’ – a process whereby the concomitant and paradoxical use of linguistic strategies is aimed at simultaneously embracing and distancing oneself from contradictory identity demands. In uncovering how CSR professionals discursively manage the tensions engendered by CSR commodification, our results also advance current knowledge of CSR by shedding light on the underlying processes whereby new ‘hybrid’ identities are constituted and mobilized by actors to make sense of their professional activities.
Keywords No keywords specified (fix it)
Categories No categories specified
(categorize this paper)
ISBN(s)
DOI 10.1177/1750481315600308
Options
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

PhilArchive copy


Upload a copy of this paper     Check publisher's policy     Papers currently archived: 71,489
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

Semantics: Volume 1.John Lyons - 1977 - Cambridge University Press.
Semantics.John Lyons - 1979 - Linguistics and Philosophy 3 (2):289-295.

View all 15 references / Add more references

Citations of this work BETA

View all 6 citations / Add more citations

Similar books and articles

Construction of Owner–Manager Identity in Corporate Social Responsibility Discourse.Merja Lähdesmäki - 2012 - Business Ethics, the Environment and Responsibility 21 (2):168-182.
Profits and Principles: A Critical Discourse Analysis.Colin P. Higgins - 2005 - Proceedings of the International Association for Business and Society 16:130-135.
Corporate Citizenship: The Dark-Side Paradoxes of Success.Sandra Waddock - 2005 - Proceedings of the International Association for Business and Society 16:184-189.
Corporate Social Responsibility, Collaboration and Depoliticisation.Charles Barthold - 2013 - Business Ethics, the Environment and Responsibility 22 (4):393-403.

Analytics

Added to PP index
2020-11-24

Total views
2 ( #1,453,896 of 2,520,806 )

Recent downloads (6 months)
1 ( #405,623 of 2,520,806 )

How can I increase my downloads?

Downloads

My notes