Journal of Business Ethics 41 (1-2):159 - 177 (2002)

Abstract
Marketing ethics is normally marketed as a sub-specialization of business ethics. In this paper, marketing ethics serves as an umbrella term for advertising, PR and sales ethics and as an example of professional ethics. To structure the paper, four approaches are distinguished, with a focus on typical professional conflicts, codes, roles or climates respectively. Since the moral climate approachis more inclusive than the other approaches, the last part of the paper deals mainly with moral climates, within the above-mentioned marketing sub-professions.
Keywords advertising ethics  business ethics approaches  codes of ethics  ethical climate  marketing ethics  moral climate  professional ethics  public relations ethics  real estate agent ethics  role morality
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Reprint years 2004
DOI 10.1023/A:1021318710382
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References found in this work BETA

Professional Codes: Why, How, and with What Impact? [REVIEW]Mark S. Frankel - 1989 - Journal of Business Ethics 8 (2-3):109 - 115.
A Conceptual Model of Corporate Moral Development.R. Eric Reidenbach & Donald P. Robin - 1991 - Journal of Business Ethics 10 (4):273 - 284.

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Citations of this work BETA

Good Intentions Aside: Drafting a Functionalist Look at Codes of Ethics.Johannes Brinkmann & Knut Ims - 2003 - Business Ethics, the Environment and Responsibility 12 (3):265–274.

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