Journal of Business Ethics 69 (2):111-132 (2006)
Abstract |
Firms engage in corporate social responsibility (CSR) because they consider that some kind of competitive advantage accrues to them. We contend that resource-based perspectives (RBP) are useful to understand why firms engage in CSR activities and disclosure. From a resource-based perspective CSR is seen as providing internal or external benefits, or both. Investments in socially responsible activities may have internal benefits by helping a firm to develop new resources and capabilities which are related namely to know-how and corporate culture. In effect, investing in social responsibility activities and disclosure has important consequences on the creation or depletion of fundamental intangible resources, namely those associated with employees. The external benefits of CSR are related to its effect on corporate reputation. Corporate reputation can be understood as a fundamental intangible resource which can be created or depleted as a consequence of the decisions to engage or not in social responsibility activities and disclosure. Firms with good social responsibility reputation may improve relations with external actors. They may also attract better employees or increase current employees’ motivation, morale, commitment and loyalty to the firm. This article contributes to the understanding of why CSR may be seen as having strategic value for firms and how RBP can be used in such endeavour.
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Keywords | capabilities corporate reputation corporate social responsibility financial performance resources resource-based perspectives |
Categories | (categorize this paper) |
DOI | 10.1007/s10551-006-9071-z |
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References found in this work BETA
Corporate Social Responsibility Evolution of a Definitional Construct.Archie B. Carroll - 1999 - Business and Society 38 (3):268-295.
Concepts and Definitions of CSR and Corporate Sustainability: Between Agency and Communion. [REVIEW]van Marrewijk Marcel - 2003 - Journal of Business Ethics 44 (2-3):95-105.
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Citations of this work BETA
Corporate Social Responsibility: Review and Roadmap of Theoretical Perspectives.Jędrzej George Frynas & Camila Yamahaki - 2016 - Business Ethics: A European Review 25 (3):258-285.
The Impact of Board Diversity and Gender Composition on Corporate Social Responsibility and Firm Reputation.Stephen Bear, Noushi Rahman & Corinne Post - 2010 - Journal of Business Ethics 97 (2):207 - 221.
Do Employees Care About CSR Programs? A Typology of Employees According to Their Attitudes.Pablo Rodrigo & Daniel Arenas - 2008 - Journal of Business Ethics 83 (2):265-283.
The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms. [REVIEW]Omer Farooq, Marielle Payaud, Dwight Merunka & Pierre Valette-Florence - 2014 - Journal of Business Ethics 125 (4):1-18.
Exploring Human Resource Management Roles in Corporate Social Responsibility: The CSR‐HRM Co‐Creation Model.Dima R. Jamali, Ali M. El Dirani & Ian A. Harwood - 2015 - Business Ethics: A European Review 24 (2):125-143.
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