Abstract

Selinger and Whyte argue that Thaler and Sunstein are insufficiently sensitive to cultural variance in _Nudge_. I construct a taxonomy of the various roles that cultural variance may play in _nudges_. First, biases that are exploited in _nudging_ may interact with features that are culturally specific. Second, cultures may be more or less susceptible to certain biases. Third, cultures may resolve conflicting biases in different ways. And finally, _nudge_ may be enlisted for different aims in different cultures.