Deceptive nature of Dial-a-Porn commercials and public policy alternatives

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Journal of Business Ethics 12 (7):503 - 509 (1993)
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Abstract

This research investigates consumers'' perceptions of claims made in Dial-a-Porn commercials. The empirical findings support the view that some of the claims are deceptive. Based on research findings, preliminary public policy guidelines are suggested.

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10.1007/bf00872370

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Citations of this work

Do businesses have moral obligations beyond what the law requires?James Fieser - 1996 - Journal of Business Ethics 15 (4):457 - 468.

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