Abstract

Proponents of semiotic arguments against the commodification of certain goods face the following challenge: formulate your argument such that it does not appeal to immoral consequences, nor is really an argument showing that we ought to reform the meaning we give to commodification. I here attempt to meet this challenge via appeal to the notion of what I call proto-on-a-par value. Under this construal, the semiotic argument yields that the commodification of certain goods necessarily signals value choice, where value choice ought not to be signaled.