Encouraging Consumer Charitable Behavior: The Impact of Charitable Motivations, Gratitude, and Materialism

Journal of Business Ethics 150 (4):1213-1228 (2018)
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The United States is one of the most charitable nations, yet comprises some of the most materialistic citizens in the world. Interestingly, little is known about how the consumer trait of materialism, as well as the opposing moral trait of gratitude, influences charitable giving. We address this gap in the literature by theorizing and empirically testing that the effects of these consumer traits on charitable behavior can be explained by diverse motivations. We discuss the theoretical implications, along with implications for charitable organizations, and offer suggestions for future research.



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What do we know about corporate philanthropy? A review and research directions.Wonsuk Cha & Ujvala Rajadhyaksha - 2021 - Business Ethics, the Environment and Responsibility 30 (3):262-286.
The Effect of Investor Sentiment on Nonprofit Donations.Keval Amin & Erica Harris - 2020 - Journal of Business Ethics 175 (2):427-450.

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