Argumentation 29 (2):217-233 (2015)

John Anthony Blair
University of Windsor
The question, “What norms are appropriate for the evaluation of the probative merits of visual arguments?” underlies the investigation of this paper. The notions of argument and of multimodal visual argument employed in the study are explained. Then four multimodal visual arguments are analyzed and their probative merits assessed. It turns out to be possible to judge these qualities using the same criteria that apply to verbally expressed arguments. Since the sample is small and not claimed to be representative, this finding can at best be regarded as suggestive for the probative assessment of multimodal visual arguments in general
Keywords Visual argument  Multimodal argument  Probative criteria and standards  Argument evaluation  Rhetorical stimulus  Transparent and opaque rhetorical stimulus
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DOI 10.1007/s10503-014-9333-3
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References found in this work BETA

A Treatise of Human Nature (1739-40).David Hume - 1978 - Oxford University Press.
A Practical Study of Argument.Trudy Govier - 1985 - Belmont, CA, USA: Wadsworth Pub. Co..
Coalescent Argumentation.Michael A. Gilbert - 1995 - Argumentation 9 (5):837-852.
Meta-Argumentation.Maurice Finocchiaro - 2013 - College Publications.

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Citations of this work BETA

Virtuous Norms for Visual Arguers.Andrew Aberdein - 2018 - Argumentation 32 (1):1-23.

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The Poverty of the Stimulus Argument.Stephen Laurence & Eric Margolis - 2001 - British Journal for the Philosophy of Science 52 (2):217-276.


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