Fair Trade’s Sustainability

Proceedings of the International Association for Business and Society 21:158-162 (2010)
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Abstract

This study examines the impact of Fair Trade on the sustainability of coffee growing. To examine sustainability we use an ethnographic approach, interviewingproducers and their associated buyers working in Fair Trade organizations in Chiapas Mexico. We focus on social, economic and ecological dimensions of the producers’ and buyers’ experience.

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