Abstract
As scholars of technology investigate changes to media alongside the growing popularity of the Internet, video games and other media devices, the descriptive characteristics of media themselves have become stretched further and further to accommodate a raft of new content, technologies and distribution platforms. This stretching becomes a problem when it becomes important to conceptually separate the formerly non-mediated communication devices, such as mobile phones, from their re-emergence as media platforms. A clear separation is important for asking questions about what cultural, social, economic and political effects such media encroachment might entail. The current paper attempts such a conceptual distinction.