Abstract

In the article, the problem of formation of innovation potential of the labor motivation of employees of the social production economic sphere, determining their innovative activity is studied. The importance of positive work motivation of employees increases dramatically in terms of the Fourth industrial revolution. It is connected with the formation in the social production sphere of the sixth technological structure and innovative economy of the 21st century. The author justifies the problem decision of innovative potential formation of labor motivation on the basis of complex application of the principles of the study of social philosophy, sociology, social anthropology and social psychology. The principles of system analysis based on the dialectics of the objective and subjective sides of social activity in the system of social production are applied as well. According to the author opinion, work motivation is a system of dialectically interrelated internal and external motives of human activities that forms the personal conscious program of action, which should lead to the satisfaction of vital needs. In accordance with the hierarchy of needs by A. Maslow, the need for self-actualization is crucial in the system of needs of the socialized individual. In the process of realization of this need, the formation of innovative potential of motivational activity takes place and transformation of the comprehending human homo sapiens into producing human - homo faber. Studying the formation process of labor motivation of socialized individuals in the main historical stages of development of social production: Antiquity, the middle ages, and industrial civilization, the author concludes that the origins of the innovative component of motivation are in Ancient Greece. It is the characteristic only of the free labor of free people aimed at maximum realization of their natural potential in their activities in order to achieve success not only for themselves, but also for the good and prosperity of their cities-policies. However, innovation potential of labor motivation of socialized individuals became fully realized only at the stage of post-industrial development of the technogenic civilization. With the beginning of the Fourth industrial revolution, when science becomes a direct productive force, the demand for innovators that together form the human capital of the innovation economy dramatically increases. Social value of this capital is determined by the innovative component of labor motivation of employees of all spheres of social production. The priority in the formation of motivation should belong to the state and implemented through the combined efforts of government, business and civil society on the basis of balance of rights and obligations of all actors of the labor market.