Abstract

This is a review of Eklund's book. It discusses his suggestion that "ardent realists" use the practical profiles of normative concepts to A) explain what it is for a concept to be normative, B) fix reference, and C) provide an extensional theory of normative properties. I argue that those sympathetic to ardent realism will be happier to focus on the way in which normativity presents itself to cognition, particularly that presentation of inherent, authoritative guidance, and whether that 1) explains what it is for a concept to be normative, 2) fixes reference, 3) aptly characterizes the nature of normativity in the world, and perhaps 4) explains why normative thoughts have the Eklund-style normative roles—the practical profiles of things like motivation, preference, and intention—that they have.