Abstract

Contrary to his own perspective, Rachlin introduces a ghostly inner cost to explain the persistence of behavioral patterns and agency to explain their origins. Both inconsistencies can be set straight by taking account of history and a context larger than the pattern itself. Persistence is explained by stimulus control, if one assumes that defection from a pattern has stimulus properties and is punished. The origins of patterns are understood as an outcome of selection in the larger context of cultural or biological evolution