Poly-procedural meaning and rhetoric

Pragmatics and Cognition 26 (2-3):215-238 (2020)
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Abstract

The current paper aims to explore the meaning of one of the most elusive discourse markers in Modern Greek rhetorical discourse: afu. To address the challenge of a thorough and parsimonious account, the relevance-theoretic model of meaning analysis is deployed. The analysis undertaken ultimately reveals that the marker at hand encodes procedural meaning in standard relevance-theoretic terms. However, unlike traditional relevance-theoretic approaches linking a marker to a single procedural function, the current one proposes that afu encodes a poly-procedural constraint on the implicated content of the utterance containing the marker. Moreover, it is argued that this poly-procedural constraint is rhetorically exploited by the speaker in the interest of convincing argumentation.

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Relevance.D. Sperber & Deirdre Wilson - 1986 - Communication and Cognition: An Interdisciplinary Quarterly Journal 2.
Studies in the Way of Words.Paul Grice - 1989 - Philosophy 65 (251):111-113.
The myth of conventional implicature.Kent Bach - 1999 - Linguistics and Philosophy 22 (4):327-366.

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