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The ethics of political marketing practices, the rhetorical perspective
Journal of Business Ethics 11 (11):843 - 848 (1992)
Abstract
Negative attack ads used in political compaigns have been attacked as being unethical because they contribute to voter cynicism and apathy and as being manipulative. From a rhetorical perspective these advertisements serve a positive societal function by creating alternative rhetorical visions that can contribute to the marketplace of ideasMy notes
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Citations of this work
Advertising agency-client attitudes towards ethical issues in political advertising.David S. Waller - 2002 - Journal of Business Ethics 36 (4):347 - 354.
Codes of ethics for political parties and their role in communication.Nicolai Gori - 2018 - Postmodern Openings 9 (1):147-164.
Emotional Campaigning in Politics: Being Moved and Anger in Political Ads Motivate to Support Candidate and Party.David J. Grüning & Thomas W. Schubert - 2022 - Frontiers in Psychology 12.
References found in this work
Ethical dimensions of political advocacy from a postmodern perspective.Martha Cooper - 1991 - In Robert E. Denton (ed.), Ethical Dimensions of Political Communication. Praeger. pp. 23--47.
Ethical dimensions of political advertising.Lynda Lee Kaid - 1991 - In Robert E. Denton (ed.), Ethical Dimensions of Political Communication. Praeger.
Ethical considerations regarding public opinion polling during election campaigns.Alex C. Michalos - 1991 - Journal of Business Ethics 10 (6):403 - 422.
Ethics in Human Communication.Richard L. Johannesen - 1988 - Journal of Business Ethics 7 (4):258-272.
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