Abstract

A research study that obtained questionnaire data via mobile communications from 3,267 residents of all 50 US states illustrates how personality capture can be accomplished in a manner suitable for later emulation inside a virtual world or comparable computer system by means of artificial intelligence agents calibrated to match the personality profiles of specific people. This was the most recent step in a research project that had already developed methods for computer administration of massive questionnaires, and it focused on one of the most prominent models of personality, the so-called Big Five dimensions. The key innovation of mobile data collection will allow efficient personality capture at low cost in effort to the individual, and thus with greater ultimate accuracy because of the very large number of diverse measures that can be obtained. Factor analysis of the data shows how it is possible to develop a flexible system for aggregation of measures that can be adapted to emulation across a changing array of environments.