Moral style

Journal of Value Inquiry 24 (2):123-133 (1990)
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Abstract

This paper has had the following theses:One can't be moral without choosing a particular moral style.A style is a specific balance of Type I and Type II risks of error.There are just four alternative moral patterns, defined in terms of beneficiaries.Sacrifice is the basic moral relation.A moral style is a balance of risks of error in choosing beneficiaries.The categorical imperative limits the range of styles that can be accepted as moral.One's moral style is not chosen by logic but by feelings, just as one chooses art

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Ethics and environmental marketing.Joel J. Davis - 1992 - Journal of Business Ethics 11 (2):81 - 87.

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References found in this work

Style and the Products and Processes of Art.Kendall Walton - 1979 - In Leonard B. Meyer & Berel Lang (eds.), The Concept of Style. University of Pennsylvania Press. pp. 45--66.
The Status of Style.Nelson Goodman - 1975 - Critical Inquiry 1 (4):799-811.

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