An empirical investigation of international marketing ethics: Problems encountered by australian firms [Book Review]

Journal of Business Ethics 11 (3):161 - 171 (1992)
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Abstract

This study identifies and categorises ethical problems in terms of frequency of occurrence and importance to a sample of Australian international business managers. The study determined that the most frequently cited ethical problem is gifts/favours/entertainment and that this problem may be related to the culture where the international business is being conducted. The most important ethical problem is large-scale bribery. When the frequency of occurrence and importance means are compared in a scatter plot, cultural differences, pricing practices and questionable commissions were catagorised in the high frequency/high importance quadrant. The Australian general managers stated that managerial action will be taken to control unethical behavior among their international marketing managers. It was conjectured that managers were not as firm in their attitudes concerning the necessity to compromise one''s ethics to succeed in international business

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References found in this work

Ethics: A Brief Introduction.Robert C. Solomon - 1984 - New York: McGraw-Hill.
Applying Ethics: A Text with Readings.Jeffrey Olen & Vincent E. Barry - 2014 - Stamford, CT, USA: Cengage Learning. Edited by Jeffrey Olen & Vincent E. Barry.
Ethics in Business.Raymond Baumhart - 1968 - Holt, Rinehart and Winston.
Ethics in education: A comparative study. [REVIEW]Michael S. Lane & Dietrich Schaupp - 1989 - Journal of Business Ethics 8 (12):943 - 949.

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