Abstract
Landscape or nature quality has become a key concept in relation to nature policy and landscape planning. In the first part of the article it is argued, that these qualities should not be conceived as mere expressions of private or subjective preferences. Even though there may not be any `objective' or `scientific' method dealing with them, they are still values which can be shared, reflected on, and discussed in a reasonable way. The connoisseurs are introduced as experienced persons, who are particularly capable of identifying different kinds of qualities, bridge builders between cognition and evaluation. The second part of the article deals with four central sets of landscape or nature qualities: qualities related to species diversity, qualities related to the `atmospheres' and characters of places, pictorial qualities, and qualities related to narrativity. It is argued that experience of these and similar qualities are an important part of human flourishing, and that they should therefore all have a prominent place in landscape planning.