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Virtual Reality in Marketing: A Framework, Review, and Research Agenda
Frontiers in Psychology 10 (2019)
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Citations of this work
A Minimal Setup for Spontaneous Smile Quantification Applicable for Valence Detection.Mauro Nascimben & Thomas Zoëga Ramsøy - 2020 - Frontiers in Psychology 11.
Do You See What I See? Effectiveness of 360-Degree vs. 2D Video Ads Using a Neuroscience Approach.Jose M. Ausin-Azofra, Enrique Bigne, Carla Ruiz, Javier Marín-Morales, Jaime Guixeres & Mariano Alcañiz - 2021 - Frontiers in Psychology 12:612717.
Recognizing Personality Traits Using Consumer Behavior Patterns in a Virtual Retail Store.Jaikishan Khatri, Javier Marín-Morales, Masoud Moghaddasi, Jaime Guixeres, Irene Alice Chicchi Giglioli & Mariano Alcañiz - 2022 - Frontiers in Psychology 13.
References found in this work
Virtual Reality for Enhanced Ecological Validity and Experimental Control in the Clinical, Affective and Social Neurosciences.Thomas D. Parsons - 2015 - Frontiers in Human Neuroscience 9.
Does a Combination of Virtual Reality, Neuromodulation and Neuroimaging Provide a Comprehensive Platform for Neurorehabilitation? – A Narrative Review of the Literature.Wei-Peng Teo, Makii Muthalib, Sami Yamin, Ashlee M. Hendy, Kelly Bramstedt, Eleftheria Kotsopoulos, Stephane Perrey & Hasan Ayaz - 2016 - Frontiers in Human Neuroscience 10.
Virtual Reality as an Emerging Methodology for Leadership Assessment and Training.Mariano Alcañiz, Elena Parra & Irene Alice Chicchi Giglioli - 2018 - Frontiers in Psychology 9:301393.
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