Attitudes of marketing professionals toward ethics in marketing research: A cross-national comparison [Book Review]

Journal of Business Ethics 9 (1):45 - 53 (1990)
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Abstract

The study reported here examines, in the context of Crawford's (1970) items, differences in research ethics attitudes among marketing professionals in Australia, Canada, Great Britian, and the United States. The study results indicate the lack of significant differences in research ethics attitudes among marketing professionals in the four countries. This finding is interpretable as implying the generalizability of the results of previous research ethics studies involving domestic (United States) marketing professionals as respondents

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