Abstract

The article reveals the nature identifying of social stigmatization in the process of social transformations. It is determined that at the stage of denial and destruction of existing social norms and rules in the public mind the image of victim is stigmatized, directing of collective aggression against which is factor of transition to a new stage - approval and unquestioning perception of new rules. It's shown the role of stigmatiztion in the transformation of social myths in these processes. The mechanism of social stigmatization of victims is researched through the production of label "subject that carries out violence", the basic marke of which is "guilty." Also it is analyzed how the presence of social groups and communities of victim's attributes acts selection criterion of victims in social stigmatization.