TY - CHAP AU - Urios-Aparisi, Eduardo AU - Forceville, Charles J. ED - Urios-Aparisi, Eduardo ED - Forceville, Charles J. PB - Mouton de Gruyter PY - 2009 T2 - Multimodal Metaphor TI - Chapter 5. Interaction of multimodal metaphor and metonymy in TV commercials: Four case studies ER -