%0 Journal Article %A Acker, Amelia %A Unger, Clive %A Arora, Ishank %A Xiao, Wei-Jie %A Shah, Pratik %A Ghosh, Charulata %A Lee, Jung-Ah %A Sudarshan, Sabitha %A Murthy, Dhiraj %D 2020 %I Sage Publications %J Big Data and Society %N 2 %T Understanding the meaning of emoji in mobile social payments: Exploring the use of mobile payments as hedonic versus utilitarian through skin tone modified emoji usage %V 7