Journal of Human Values, Volume 28, Issue 3, Page 181-199, September 2022. The study addresses the challenging crisis of sustainable consumption. It explores the philosophy of Samkhya, which is based on nature and spirit, also found in Vedantic knowledge, and synthesizes it with the knowledge of spiritual well-being found in modern literature to conceptualize the roles of the direct, mediating and moderated mediation relationships of different Vedantic personality types, spiritual well-being and family structure with consciousness for sustainable consumption and its (...) three dimensions of environment, society and economy. Based on the conceptualized roles, different models have been proposed. (shrink)