ABSTRACTIn postcolonial countries the bilingual/bicultural elite played an undeniable role in the propagation of a modernist ideology about the nation and national identity. In Tunisia and in the wake of the so-called Arab Spring, this ideology has been seriously challenged by opposing discourses. Focusing on newspaper articles published by Tunisian Francophones, this article investigates the discursive strategies employed by this group to defend this ideology and its emergent national identity. Analysis is based on an inventory of the referential/predicational strategies developed (...) within the Discourse Historical Approach to represent Self-Other identities [Reisigl, M., & Wodak, R.. Discourse and Discrimination. London: Routledge]. Findings indicated a staunch defense of a de-ethninicized, de-racialized, multilingual and secular Tunisia. Attributes of Arabism/islamism are consistently problematized; they are primitivized, religionized, de-intellectualized and negatively ideologized. By contrast, elements of Frenchness are championed on the basis of the modernist ideology they are thought to uphold. Frenchness is predicated on a continuum of Enlightenment, historicity, aesthetics,, religious reformism and economic progress. This triumphalist rhetoric is, however, undermined by a discourse of language endangerment whereby the Francophiles deplore the possible loss of French in Tunisia. It is argued that while Frenchness will survive as part of Tunisian national identity and discourse tradition due to its strong anchoring in many domains, it seems that this Frenchified modernist identity politics has been transformed into a version which disavows its politicized, contingent and debatable nature. (shrink)