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With the rapid development of livestreaming marketing in China, consumers spend an increasing amount of time watching and purchasing on the platform, which shows a trend of livestreaming addiction. In the early stage of the COVID-19 pandemic, the addiction exacerbated by a surge of boredom caused by home quarantine. Based on the observation of this phenomenon, this research focused on whether state boredom could facilitate consumers’ livestreaming addiction and explored the associated mechanisms of this relationship. Based on three studies, this (...) |
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Features and relevant services of online social media have been attracting users during the COVID-19 pandemic. Previous studies have shown that college students tend to use social media more frequently than other groups. However, in being affected by social media overload, the social media use behaviors of many college students have been out of their control in terms of their capabilities or cognition. Based on the stressor–strain–outcome model and the theory of compensatory internet use, we developed a research model to (...) |
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Publically launched in 2013 and discontinued in 2017, Yik Yak was an anonymous and geographically restricted social media application. A uses and gratifications theoretical framework and a mixed-methods research design were selected for this exploratory study regarding differences between Yik Yak users and nonusers. College students (n = 264) from a western university completed online surveys regarding Yik Yak in November of 2015. Results indicated that Yik Yak users were significantly younger than nonusers, and no significant differences were identified between (...) No categories |
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Based on a survey of 6,989 individuals aged 60 and up from six countries (Austria, Denmark, Israel, the Netherlands, Romania and Spain), this study aimed at exploring the extent to which digital media practices complement and/or replace print media among older internet users. Results indicated a relative strength of print media among this audience and pointed to four differentiated sub-segments: hybrid readers—who comprised the majority of sample respondents—, heavy print readers, heavy online readers and non-readers. The segment type significantly associated (...) No categories |
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Purpose Social media (SM) platforms have become major sources for generating, sharing and gathering political and election news. Although there appears to be an assumption that reliance on SM for political news consumption will continue to gain in popularity, there are reasons to believe that many Americans are retreating from using SM for political news. The purpose of this study is to examine if Americans are reducing reliance on SM for political news and to analyze why retreat may be happening. (...) No categories |
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Big Data research is currently split on whether and to what extent Twitter can be characterized as an informational or social network. We contribute to this line of inquiry through an investigation of digital humanities scholars’ uses and gratifications of Twitter. We conducted a thematic analysis of 25 semi-structured interview transcripts to learn about these scholars’ professional use of Twitter. Our findings show that Twitter is considered a critical tool for informal communication within DH invisible colleges, functioning at varying levels (...) No categories |
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Based on the Social Media Political Participation Model (SMPPM), this study investigates the relationship between four key motivations behind the use of Social Network Sites (SNS) and political engagement among adolescents. We collected our data in a paper-pencil survey with 15- to 20-year-old adolescents (N=294), a highly underexplored group, which is most active on social media. We theorize that adolescents’ user motivations are related to political engagement via two modes of exposure: The intentional mode, which is related to active information (...) No categories |
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Purpose The popularity of Facebook photo sharing has not only seen a surge in the number of photos shared but also has raised various issues concerning user privacy and self-disclosure. Recent literature has documented the increasing interest of the research community in understanding various privacy issues concerning self-disclosures on Facebook. However, little is known about how different privacy issues, trust and activity influence users’ intentions to share photos on Facebook. To bridge this gap, a research model was developed and tested (...) No categories |
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Clicking the like button following a post on social media has become a common means of expressing and gathering social support online. Little is known about how liking expression is linked and regulated by personality traits and communication motives. Following a preliminary survey about the usage of the like function on WeChat, a Chinese social media platform, we conducted an online study to map the Big-Five personality traits and five communication motives to the frequency of liking expression. The results showed (...) |
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Social Networking Sites (SNS), particularly Facebook (FB) have become extremely popular among digital natives, especially university-level students. Moreover, they sometimes may see social networks as an extension of their lives (boyd, 2014) which can be called as a new communication platform for interpersonal communication. For the purpose of the study, interpersonal communication skills (ICS) levels explored in four sub-sections both in the social and e-social environments.1 Digital natives’ IPC skills were measured to figure out whether there is any statistically difference (...) No categories |
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Social Networking Sites (SNS), particularly Facebook (FB) have become extremely popular among digital natives, especially university-level students. Moreover, they sometimes may see social networks as an extension of their lives (boyd, 2014) which can be called as a new communication platform for interpersonal communication. For the purpose of the study, interpersonal communication skills (ICS) levels explored in four sub-sections both in the social and e-social environments.1 Digital natives’ IPC skills were measured to figure out whether there is any statistically difference (...) |
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With the introduction of new information communication technologies, employers are increasingly engaging in social media screening, also known as cybervetting, as part of their hiring process. Our research, using an online survey with 482 participants, investigates young people’s concerns with their publicly available social media data being used in the context of job hiring. Grounded in stakeholder theory, we analyze the relationship between young people’s concerns with social media screening and their gender, job seeking status, privacy concerns, and social media (...) |
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This study investigates how reality television viewing is linked to Facebook. Utilizing a survey of 736 students in a school of journalism at a large Midwestern university, researchers examined whether viewers of different genres of reality television were more prone to problematic information sharing on Facebook. The study found that all viewers of reality were prone to problematic information sharing. However, viewers of drama-, competition-, and crime-based shows were most likely to share problematic information. These results are interpreted using social (...) No categories |
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Privacy is a sociocultural perception, depending on the dominant values of a society, sociocultural heritage, and contemporary technological developments. This article focuses on privacy perception among adolescents based on a European school survey (PRACTIS), and presents comparative results of an exploratory study conducted among over 1,428 adolescents in six countries. The results reveal that adolescents attribute high value to privacy and are prepared to actively oppose if an online corporation is challenging their personal interests. However, they tend to trade off (...) No categories |
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