This article is on a precise kind of color primitivism, ‘ostensivism.’ This is the view that it is in the nature of the colors that they are phenomenal, non-reductive, structural, categorical properties. First, I differentiate ostensivism from other precise forms of primitivism. Next, I examine the core belief ‘Revelation,’ and propose a revised version, which, unlike standard statements, is compatible with a yet unstated but plausible core belief: roughly, that there are interesting things to be discovered about the nature of (...) the colors. Finally, I show that ostensivism is the only view on color that can accommodate both proposed core beliefs. (shrink)