Econs are presumed to be unboundedly rational, while Humans are boundedly rational. Nevertheless, in certain conditions, Econs aiming to optimize would choose like Humans trying to satisfice. The conditions are imposed by Knightian uncertainty. Although expected utilities are incalculable in these conditions, an Econ could still optimize by relying on a comparative version of decision theory that takes inputs of comparative plausibility and desirability and produces outputs of plausibilistic expectation. The paper shows that comparative decision theory is a special case (...) of heuristics identified by the research programme on simple heuristics. In conditions of Knightian uncertainty, an Econ optimizing with comparative decision theory would make the same decisions as a Human applying these simple heuristics. This result is methodologically relevant for two reasons: comparative decision theory and simple heuristics converge to the same results, and this convergence permits clarification of the relation between normative and descriptive approaches to rational choice. (shrink)