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  1. TV vs. YouTube: TV Advertisements Capture More Visual Attention, Create More Positive Emotions and Have a Stronger Impact on Implicit Long-Term Memory.David Weibel, Roman di Francesco, Roland Kopf, Samuel Fahrni, Adrian Brunner, Philipp Kronenberg, Janek S. Lobmaier, Thomas P. Reber, Fred W. Mast & Bartholomäus Wissmath - 2019 - Frontiers in Psychology 10.
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  • How to Get There When You Are There Already? Defining Presence in Virtual Reality and the Importance of Perceived Realism.Stefan Weber, David Weibel & Fred W. Mast - 2021 - Frontiers in Psychology 12.
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