The still dominant virtue-ethical account of right action claims that an action is right just in case a virtuous agent would perform it. Because this account arguably fails to capture what makes actions right, virtue ethicists are well-advised to consider alternatives. I argue that a target-centered account, if suitably developed, succeeds in capturing what makes actions right. First, I explain why a target-centered account shows initial promise in capturing what makes actions right and present an interpretation of the account as (...) developed by its creator, Christine Swanton. Second, I argue that Swanton's and other prominent virtue ethicists’ views of virtuous action are defective, partly in virtue of accepting reasons of the wrong kind for an action’s being virtuous or vicious in respect to a virtue. My arguments, if successful, motivate an alternative version of the target-centered account. Finally, I contribute to the development of such an alternative by sketching a view of virtuous action that avoids the aforementioned defects and thereby promises full success in capturing what makes actions right. (shrink)