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In Context Giving Contextualization Its Rightful Place in the Study of Argumentation

In Scott Jacobs, Sally Jackson, Frans Eemeren & Frans H. van Eemeren (eds.), Reasonableness and Effectiveness in Argumentative Discourse: Fifty Contributions to the Development of Pragma-Dialectics. Cham, Switzerland: Springer Verlag (2015)

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  1. Reconstructing Multimodal Arguments in Advertisements: Combining Pragmatics and Argumentation Theory.Fabrizio Macagno & Rosalice Botelho Wakim Souza Pinto - 2021 - Argumentation 35 (1):141-176.
    The analysis of multimodal argumentation in advertising is a crucial and problematic area of research. While its importance is growing in a time characterized by images and pictorial messages, the methods used for interpreting and reconstructing the structure of arguments expressed through verbal and visual means capture only isolated dimensions of this complex phenomenon. This paper intends to propose and illustrate a methodology for the reconstruction and analysis of “double-mode” arguments in advertisements, combining the instruments developed in social semiotics, pragmatics, (...)
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  • Multimodal argumentation: Beyond the verbal/visual divide.Assimakis Tseronis - 2018 - Semiotica 2018 (220):41-67.
    Name der Zeitschrift: Semiotica Jahrgang: 2018 Heft: 220 Seiten: 41-67.
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  • Metaphor as rhetoric: newspaper Op/Ed debate of the prelude to the 2003 Iraq War.Ahmed Sahlane - 2013 - Critical Discourse Studies 10 (2):154-171.
    The present study examines how the build-up to the US invasion of Iraq in March 2003 was metaphorically constructed in pro- and anti-war newspaper opinion/editorial discourse. Drawing on methodological insights from critical discourse analysis and pragma-dialectical argumentation theory, the fallacious discussion used in the pro-war op/eds to build up a ‘moral/legal case’ for war on Iraq, based on adversarial argumentation, is problematised. An investigation of how the US official perspective about the ‘legitimacy’ of attacking Iraq has managed forcefully to creep (...)
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  • Improving Practical Reasoning and Argumentation.Michael D. Baumtrog - 2015 - Dissertation, Universidade Nova de Lisboa
    This thesis justifies the need for and develops a new integrated model of practical reasoning and argumentation. After framing the work in terms of what is reasonable rather than what is rational (chapter 1), I apply the model for practical argumentation analysis and evaluation provided by Fairclough and Fairclough (2012) to a paradigm case of unreasonable individual practical argumentation provided by mass murderer Anders Behring Breivik (chapter 2). The application shows that by following the model, Breivik is relatively easily able (...)
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  • Considering the roles of values in practical reasoning argumentation evaluation.Michael D. Baumtrog - 2013 - Virtues of Argumentation. Proceedings of the 10th International Conference of the Ontario Society for the Study of Argumentation (OSSA).
    Building upon the role values take in Walton’s theory of practical reasoning, this paper will frame the question of how values should be evaluated into the broader question of what reasonable practical argumentation is. The thesis argued for is that if a positive evaluation of practical reasoning argumentation requires that the argument avoid a morally negative conclusion, then the role of values should be given a central, rather than supportive, position in practical argument evaluation.
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